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SEO Articles - Understanding the Relevance

Writing an SEO article is not as easy as one may imagine. Knowing how to write an SEO article is not as difficult as writing an effective and readable SEO article. Of course, not everyone is capable of providing a readable article, but learning how to write such an article is not difficult.

An SEO article is an article developed by the author to increase the appearance of a website online. Usually through a good selection of choice words and proper placement of such words, a person can increase the likelihood of a certain website being highly rated by search engines. The more favorable a search engine finds a website, the high up in ranking the website becomes.

Businesses want a positive presence online. The more visitors a website has, the more possibility of a potential sale. Makes sense, right? After all, businesses are in the money business.

The first concept to understand is the idea of how a search engine works.

A search engine is a database of websites, descriptions, and other information. When a website is submitted to the search engines database, a crawler or spider will be sent out to check out your website. This crawler or spider will be checking for what words are used and how the words are used. If you are selling cameras, the crawler or spider would recognize you sell cameras by the wording and keywords for the website or page.

Then why don't you just copy the most important words and repeat them indefinitely?

Well, crawlers or spiders are trained and evolving all the time. They are trained to ignore SPAM. That is why SEO articles must meet specific requirements, or the spider or crawler will decide your website is SPAM not worthy of being placed on the search engine. This can get a website kicked out of the search engine completely.

By have a phrase or word repeated in an article a specific number of times a website can be promoted by targeting a specific audience. More importantly, the spider or crawler will decide your website is not SPAM and worthy of placing on the search engine.

There are ways to find good keywords, and the first step may be some good old-fashioned research, or perhaps to hire a professional keyword analysis. Anyway you look at it, good keywords are essential to the future of your website regardless of the product you are selling.

Source: http://www.articlecircle.com/ - Free Articles Directory

Reprinting Articles: 10 Smart Strategies to Sidestep Duplicate Content

The popularity of writing articles to market everything and anything online has never been greater -- and shows no sign of slowing down anytime soon.

Some article marketers throw caution to the wind and blast their articles out to hundreds of article directory sites using article submission software. Other article marketers manually submit articles to just one or a few article directory sites out of fear of triggering search engine duplicate content filters. The majority of article marketers fall somewhere in between.

As article marketers and SEO (Search Engine Optimization) experts debate the merit of submitting articles to multiple article directories, webmasters continue to pick up reprintable articles and content for use on their sites. These free reprint articles give webmasters the opportunity to keep their sites fresh and provide their visitors with quality content.

The paradox of article marketing is that this viral spread of articles through the process of making them available for free reprinting is precisely the objective of most article marketers.

Certainly, for standard article directories that lack customization and use identical content management systems, and for those sites created using automatically scraped content, the devaluing of duplicate content by search engines can be a genuine concern.

Smart webmasters, however, who use reprint content recognize that SERPS (Search Engine Results Pages) rank pages, not articles. With that in mind, here are 10 smart strategies savvy webmasters can adopt when using free reprint articles to create a win-win for everyone.

Article Reprint Strategy #1: Be selective and choose quality articles for reprinting.

Become familiar with authors who produce quality content. Avoid PLR (Private Label Rights) articles submitted by multiple authors, with or without rewriting. Also, avoid articles produced by article spinner software that generates multiple variations of a single article.

Behind the Page -- Customizing Reprint Content

Having selected appropriate quality content, webmasters can move on to make changes behind the scenes, in the source code of the page the article will appear on. Taking charge of the content of the meta tags of the page can help to make the presentation of the article unique.

Article Reprint Strategy #2: Change up the keywords listed in the keyword meta tag.

Reduce or increase the number of keywords used, or select different, relevant keywords to highlight.

Article Reprint Strategy #3: Use a unique page title.

Do not use either the page title used by the article directory or the article's title as the title for the page where the article is to be reprinted.

Giving the article page a distinctive title gives the page a chance to stand out on those SERPS that display the page title as the heading for the search result. More importantly, using a different title will help the page to appear unique rather than as yet another reprint.

Article Reprint Strategy #4: Write a custom description for the page.

Avoid using either the summary provided by the author or the first sentences of the article for the page meta-description. Like the article title, using the existing summary simply announces that the article is reprinted content. Writing a new description for the page provides added control over the keywords the page competes to rank for. Also, for the search engines that use the page description in their SERPS, the new description can be written to persuade searchers to click to the article page.

On the Page -- Custom Reprint Content Presentation

Smart webmasters go farther and customize the presentation of the reprint article on the page by adopting style and layout tactics used by print magazines for decades.

Article Reprint Strategy #5: Write an original introduction or summary to place before the article on the page.

Not only can an original introductory text box lure a reader into the article, just as in print publications, it can also provide another opportunity to control the specific keywords that the article page targets, partly by pushing the reprinted article farther down the page.

Article Reprint Strategy #6: Add original page headlines and/or subheads.

Webmasters can add original headlines and sub-headings to direct the visitor's eye path and experience on the article page and to control on-page keyword targeting.

Article Reprint Strategy #7: Use call-outs.

Do as print magazines and newspapers do, and pick out a memorable or intriguing quote from the article itself. Copy that quote into a text box in a larger font to emphasize it. This can be a powerful tactic both to draw readers into the article and to emphasize target keywords.

Article Reprint Strategy #8: Add sidebars with short fillers of original content.

Like print magazines, webmasters can use this technique to add value to the reader experience by adding tips, short lists, product information, quick statistics, or any other relevant information. It is also another opportunity to add keywords.

Article Reprint Strategy #9: Interrupt articles, breaking them up into sections.

Add text boxes with related content or relevant advertising part way into the article. Print magazines regularly use this "continued on" technique. On a web page, such text blocks can break up a single page into sections. The can provide the opportunity to highlight other information or advertising while providing yet another opportunity to target desired keywords.

Article Reprint Strategy #10: Add related content below the article.

Added content could be as simple as a short list of links to related pages or articles. It can be visitor comments. It can also be a spotlight on a relevant product. Anything that follows naturally from the content of the article and adds value to the visitor is a good candidate. This kind of material can lead visitors to the next destination and provides even more keyword content for search engine optimization.

Winning the Reprint Game

Putting a bit of effort into customizing the presentation of reprinted articles multiplies the benefit of using them and creates a win for everyone.

The author/article marketer wins when the article is picked up by a webmaster who presents the article effectively to readers and search engines. The article directory wins when their crediting link is found on a well-presented page. The webmaster who reprints the article wins by offering quality content to visitors and by using articles for more effective SEO.

Finally, the visitor wins by finding quality content presented in a meaningful way. Even if a visitor discovers that they have encountered the article before, on another website, the custom elements of the presentation can still provide new value to their surfing experience.


Source: http://www.articlecircle.com/ - Free Articles Directory

Tracking Performance - Measuring Useful Metrics

Would you like to find out what those-in-the-know have to say about tracking? The information in the article below comes straight from well-informed experts with special knowledge about tracking.

Most of this information comes straight from the list building pros. Careful reading to the end virtually guarantees that you'll know what they know.

After deploying several campaigns, you will have generated a mountain of response information that reveals invaluable data enabling you to create new and more effective approaches and offers. There are many software tools easily available that track, record and analyze all data pertaining to your email marketing campaign.

Once you have the capability to track the vital statistics of your email marketing campaigns, the inevitable question becomes: how well are my mailings doing? Here are some guidelines on what information to gather and how to measure the performance of your campaign from the gathered information.

There are a number of different pieces of information that can be gathered when using any reasonably good email broadcasting service. The five primary measurements are: the totals each of messages sent, message opens, click-throughs, bounces, and opt-out requests. Total number of items sent must be accurately counted, based on reaching each individual email address only once. Opens measure the number of people who actually view the message using their email program.

"Unique" opens, so that if a recipient views a message in their preview window, then opens it into a full size window, that this only counts as a single open instead of two opens.

Clickthroughs are recipients that respond to your offer by clicking on a link in the email. Bounces are messages that are undeliverable to the recipient. They could be "soft bounces" due to temporary issues such as a full mailbox or "hard bounces" from an invalid email account, but for our purposes here it means people on your list who did not receive your message". And last, opt-out requests are recipients who request to no longer receive email.

There are a wide range of results that can be measured for email campaigns, such as:

- How accurate is the list (how many bounces out of total sent)
- How active is the list (how many opens out of total sent)
- How positive was the reaction to the offer itself (number of click-throughs out of total opens)
- How negative was the reaction to the offer itself (number of opt-outs out of total opens)

The actual number of responses on any particular campaign can vary quite a bit. A newsletter whose primary job is to inform will not achieve the same click-through rate as a promotion, which is intended to get a specific response. The differing levels of permission within your list of recipients will also affect results. Until a list has been "cleaned" of bad addresses and those who are not interested, you may see far different data. Pruning these from your lists will help you improve your results considerably.

In order to account for these wide variations in factors, I suggest some general "baseline" ratios that should be achieved on any particular mailing. There should be more opens than bounces, or else the list is probably out of date. Also, there should be more click-throughs than opt-outs, otherwise the offer is poorly targeted or the list is of questionable origin.

In order to get the optimum response you will need to send two or three multiples of your email marketing campaign, each time using a variation of the original offer. If they haven't responded by 3 attempts, it's time to change your approach.

The typical response pattern is that mailings 1 and 2 will have a similar response, with number 2 often having slightly fewer click-throughs than number 1. Number 3 picks up the stragglers and undecided recipients, so the response will be much lower, but usually significant enough to justify the mailing. Please note that you shouldn't necessarily just blast out three mailings one after another. For example, you might piggyback your first offer onto a monthly newsletter, send the second offer separately as a special promotional mailing two weeks later, then finish the series with the final offer in the next month's newsletter.

It is useful to understand how the size of your lists is changing over time. By viewing how many people sign up for your lists each day, you can attempt to correlate list growth with other marketing activities that you may be conducting. It is also important to consider how many people are signing up for your lists versus how many are opting out of them. If your lists have been cleaned, and the overall list size is still shrinking, you need to reevaluate both your list acquisition strategy and the content relevancy of your mailings.

Testing is critical to optimizing your email marketing campaigns. But in order to test, you have to measure first. Make sure you have a way to collect detailed information about your mailings, preferably in an automatic way. Careful analysis of the actual metrics will give you the information you need to take your email campaigns to the next level.

As your knowledge about list building continues to grow, you will begin to see how list building fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.

by: Eugenijus Sakalauskas